Allbirds Looks to Wholesale to Establish Performance Credibility – Sourcing Journal

Allbirds will expand into wholesale next quarter. The sustainable footwear brand plans to “selectively enter third-party retail relationships” starting in the second quarter, co-CEO Joey Zwillinger said Wednesday. The co-founder, discussing the company’s fourth-quarter earnings with investors, framed the move as a way to build brand awareness and establish credibility—particularly in the performance category. “This…

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