ICC Media Rights: ICC sets sights on US, officials to meet top US broadcasters: Follow Live


ICC Media Rights: ICC WC LIVE Broadcast – After the Indian sub-continent, the International Cricket Council (ICC) has set its eyes on the US market. Senior ICC officials will meet with American broadcasters to sway them to pick up media rights for the 2024-31 cycle. On Monday, ICC released media rights tender for the Indian sub-continent. Follow ICC Media Rights Tender Live Updates on InsideSport.IN. 

As the US is considered the third biggest cricket market after India and the UK, the ICC is very interested in getting a broadcasting partner. This is also in line with ICC’s vision of cricket in 2028 Olympics in the US.

ICC Media Rights: ICC eyeing ‘BIG-BUCKS’ from US market, senior officials to leave for America to present the portfolio to top broadcasters

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Top ICC officials including Anurag Dahiya, Chief Commercial Officer and Sunil Manoharan, ICC’s VP-Media Rights will meet US broadcasters. ICC has set their sights on NBC, ESPN CBS, Amazon, Times Internet-owned Willow TV and Viacom.

ICC Media Rights Tender: Which broadcasters ICC is targeting?

  • Amazon
  • NBC
  • CBS
  • Willow TV
  • Viacom
  • ESPN

ICC Media Rights: ICC eyeing ‘BIG-BUCKS’ from US market, senior officials to leave for America to present the portfolio to top broadcasters

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Out of the broadcasters, ICC has especially targeted the National Broadcasting Company (NBC). NBC has a lot of South Asian audiences while it also has the broadcasting rights of the Olympics. Dahiya and Manoharan’s first stop will be in New York where they will be meeting NBC officials.

Also in New York, the two officials will meet Willow TV executives. Willow TV is also co-owned by Times Internet, which bagged the digital rights of IPL 2023-27 for the US and the middle east.

ICC Media Rights: ICC eyeing ‘BIG-BUCKS’ from US market, senior officials to leave for America to present the portfolio to top broadcasters

ICC Media Rights: ICC eyeing ‘BIG-BUCKS’ from US market, senior officials to leave for America to present the portfolio to top broadcasters

Both Dahiya and Manoharan will make a pit stop at Connecticut to meet ESPN officials. ESPN is one of the most popular sports broadcasting networks in the US and one of the largest broadcast companies in the world.

Furthermore, ICC officials will also meet the officials of American Cricket Enterprises (ACE) which is the USA Cricket’s Commercial arm.

ICC also released its Media Rights Tender following BCCI’s IPL Media Rights. The Indian cricket board bagged a whopping Rs 48,390 Crore deal for Digital and Broadcasting Rights for the 2023-27 cycle.

ICC Media Rights: ICC eyeing ‘BIG-BUCKS’ from US market, senior officials to leave for America to present the portfolio to top broadcasters

What events will be included in ICC Media Rights Tender?

  • For the first time ever, men’s and women’s rights will be sold separately.
  • Prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362 and 103 matches respectively.
  • The next ICC cycle for men’s cricket will include 4 T20 World Cups and 2 50-over World Cups.
  • The world cups will be alternated with 2 Champions Trophy tournaments and 4 World Test Championship (WTC) Finals.
  • Women’s cricket cycle will see 4 T20 World Cups and 2 Cricket World Cups, along with 2 T20 Champions Trophy tournaments.
  • For the Indian sub-continent, Disney-Star had bagged the ICC media rights for an eight-year cycle from 2015 to 2023 for a whopping $2 billion.
  • The deal was almost twice the $1.1 billion that ESPN Star Sports a former joint-venture of Disney and Fox had paid for the 2007-14 cycle.
  • Indian rights will be completed by September while the rights for India will be completed by October. By December, Australia-New Zealand and South Africa territories will be covered.

ICC Media Rights: ICC eyeing ‘BIG-BUCKS’ from US market, senior officials to leave for America to present the portfolio to top broadcasters

Follow InsideSport on GOOGLE NEWS / Follow ICC Media Rights Tender Live Updates with InsideSport.IN.



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