ICC Media Rights Tender: BOYCOTT Auction threat is off, Star, Sony, Viacom18 ready to sumbit TECHNICAL BIDS on Monday: Follow LIVE UPDATES


ICC Media Rights Tender – Broadcasters Boycott Threat Off: The smile on the faces of International Cricket Officials is back. The threat…

ICC Media Rights Tender – Broadcasters Boycott Threat Off: The smile on the faces of International Cricket Officials is back. The threat of boycott of ICC Media Rights Tender by the Indian broadcasters is off. InsideSport spoke to some of the broadcasters and got confirmation that they will be participating in the tender. Disney Star, Sony Pictures Networks India (SPN), Viacom18, and Zee Entertainment Enterprises (ZEE) – are readying their technical and financial bids. The technical bids will be submitted on August 22. Eligible parties will then be asked to submit the financial bids on August 26: Follow Sports Business News Updates and ICC Media Tender Updates with InsideSpot.IN.

“ICC has made some desired changes to the tender. It has brought in some clarity. Our board has now decided to participate in the tender. We will be submitting our Technical Bid on Monday”, confirmed Senior Executive of one of the top broadcaster.

It is worth noting that the “under pressure from the broadcasters boycott threat” governing body of cricket made changes to its bidding documents. The Indian broadcasters demanded that ICC must be transparent in its bidding documents for better understanding and clarity in the process. While ICC refused initially, it finally agreed to make changes.

Asia Cup LIVE Broadcast: Disney Star Sports ropes in Dream11,…

ICC Media Rights Auction: Broadcasters BOYCOTT Mock Auction, ‘Shocked’ ICC moves bid submission date to August 26: Follow ICC Media Tender Updates LIVE

ICC Media Rights Tender: ‘Under Pressure’ ICC cede to some of the BROADCASTER DEMANDS. ‘base price set at $1.44 Billion for 4 years of RIGHTS: Follow LIVE UPDATES

ICC Media Rights: What are the changes ICC has made?

  • The ICC has now set the base price at $1.44 billion for a 4-year cycle.
  • The ICC has also revealed as per TOI that the second round of auction will be called in if the difference between the highest bid and 2nd highest bid is less than 10%.
  • In that case, the second round of bidding will be an e-auction.
  • The ICC has also proposed a 2.8 multiplier formula in case a broadcaster wants to bid for eight-year cycle.
  • In that case, for eight years, the broadcaster will have to pay $4 billion which is slightly more than double the amount for four years.
  • For example, if Star pays $2 billion for the first four and opts for a total of eight years, they will end up paying $5.6 Billion.
  • However, not every broadcaster is happy with the 2.8 multiplier formula. But they have agreed to go ahead.

ICC board and full council concludes in London

Why did broadcasters boycott mock auction? – For more than two months some top broadcasters and ICC are at loggerheads. After ICC paid no heed, Viacom18, incumbent rights holder Disney Star, Sony Sports and Zee boycotted the mock auction.

  • All four cricket broadcasters wrote to the ICC saying the current tender document does not encourage them to submit a bid.
  • Broadcasters said there was an absolute lack of clarity on the process.
  • The broadcasters asked for a few changes in the rules, particularly over the bid submission schedule.
  • Under pressure, ICC agreed to it later.
  • But the broadcasters were still not satisfied because of the lack of clarity which ICC has now addressed.

“ICC officials have made a mess of this. The answers to our queries have made it more confusing for us. All their answers are ambiguous. We asked them who qualifies for STAGE 2? What are the criteria? They don’t have clear-cut answers. Our board may decide to boycott the tender completely. We may, unfortunately, have to take that course,” confirmed a very agitated Senior official of one of the top broadcast houses from India to InsideSport.

Follow Sports Business News Updates and ICC Media Tender Updates with InsideSpot.IN.



Source link