T20 World Cup LIVE – India vs Pakistan LIVE: The big cricket broadcast on Star Sports will continue with T20 World Cup after IPL 2021. The official broadcast partner of ICC has signed 14 on-air sponsors for the LIVE telecast of cricket carnival on the network. Dream 11, Byju’s, Phonepe, Thumps, Vimal, Havells, JioMart, netmeds.com are co-presenting sponsors, and Akash, Skoda, Whitehatjr, Great Learning, CoinDCX, and Trends are roped in as associate on-air sponsors of the event – Follow all T20 World Cup LIVE Updates on InsideSport.co
Also Read: ICC T20 World Cup: Crazy advertising rates for India – Pakistan match, Star Sports…
The tournament starts on 17th October with host India will play their 1st match vs Pakistan on 23rd. Star Sports has planned multi-language coverage of the event as the tournament will be broadcasted LIVE in 8 languages i.e English, Hindi, Tamil, Telugu, Bangla, Kannada, Marathi & Malayalam languages. Other than the Star Network channels, the tournament will also be LIVE Streamed on Disney+ Hotstar in multiple languages.
T20 World Cup LIVE – India vs Pakistan LIVE Broadcast advertising spots break all records
T20 World Cup LIVE – India vs Pakistan LIVE: According to the available information, Official broadcaster is booking 10 Sec spot rates for the much anticipated India-Pakistan clash at record prices. The cricket advertising records in India are getting shattered as the network is charging Rs. 25-30 Lakhs for a 10 second spot. It is worth noting that this is the costiest ever SPOT-RATE for any sporting property ever telecasted on the Indian television.
InsideSport.co also reached out to Star Sports spokesperson to confirm the development but did not get any reply from them.
ICC T20 World Cup: Tickets for all 45 matches including Finals go on sale, check price and other details
ICC T20 World Cup – India vs Pakistan LIVE: T20 World Cup On-Air Sponsors
India vs Pakistan rates @ 25-30 Lakhs for 10 Seconds Spot
14 Sponsors already roped in by the broadcaster
Co-Presenting Sponsorship sold at 60-70 Cr Range
Associate Sponsorship offered for 30-35 Cr by the broadcaster
During the ICC World Cup T20 held in India in 2016, the India-Pakistan encounter rated 17.3 across Star Sports network and Doordarshan, reaching 83 million people. It was the best rated Twenty20 match ever since the final of the World Twenty20 in 2007. The cumulative in-home viewership for the tournament in India was 730 million, an increase of 114 per cent over the previous edition.
ICC T20 World Cup: Crazy advertising rates for India – Pakistan match, Star Sports selling inventory for record 25-30 Lakh
ICC T20 World – ICC also striking rich deals with the Sponsors: It is not only the official broadcaster who is getting great response from the advertisers. The governing body of the sport ICC is also striking rich deals with the Indian sponsors.
As per ICC’s own announcements in last 12 months – the ICC has signed 15 partners for the T20 World Cup– Oppo, MRF Tyres, Booking.com, Byju’s, PostPe, Emirates, MoneyGram, Bira, Star Sports, Coca Cola, Upstox, Nissan, Royal Stag, Dream11 and Jacob’s Creek.
The 45 matches will be played over 29 days in UAE and Oman from October 17. The final match will be held in Dubai on November 14.
Also Read: T20 World Cup: Good news for fans, BCCI & ICC get permission from UAE authorities to have 70% crowd