IPL 2022 TV Ratings – IPL 2022 LIVE Broadcast: Despite Season 15 of IPL reaching its business end the drop in IPL Ratings is getting from BAD to WORSE. The BARC DATA for 7th May to 13th May suggests that IPL Ratings have dropped further in its Week 5. Such is the impact of fall in ratings that Star Sports has fallen to No. 4 in TOP Channels list: Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN
BARC Data Week 19: Saturday, 7th May 2022 to Friday, 13th May 2022
- The IPL match No. 52 to 60 was played during this week. Means all the matches were decisive in IPL 2022 Playoff RACE. This too could not improve the RATINGS
- Star Sports 1 Hindi has dropped to No. 4th in Top Channels List
- SUN TV, Star MAA, Star Plus are the top 3 channels of the week
- Even in big IPL markets of Maharashtra, Delhi, Tamil Nadu – the ratings are continuously falling.
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IPL 2022 TV RATINGS: It’s getting from BAD to WORSE for IPL Viewership, Star Sports slips to NO. 4 as 5th WEEK Ratings DROP FURTHER
As reported earlier by InsideSport, the TV viewership across age groups has fallen by over 30%. The advertisers are really jittery. InsideSport can confirm that some of the advertisers and agencies have started knocking the doors of official broadcasters for compensation for fall in RATINGS:
- Sources told InsideSport that advertisers are asking broadcaster Disney Star India to compensate them for the drop in viewership.
- It is worth noting that Star Sports this year had hiked the ad rates by almost 15 to 20%.
“See we have paid 15% more and the numbers are down by 28-30%. It’s quite a dampener for us. We obviously are talking to Star Sports for some compensatory inventory and hopeful of the solution”, said one of the advertiser on IPL 2022 this year.
Shashank Srivastava, senior executive director (marketing & sales), Maruti Suzuki India also has been quoted by FE on dip in ratings. Maruti too are in discussion with Star Sports for the compensatory spots according to Srivastava.
“In the first 25 matches this season, if you look at our TG, which is male and between 22 and 40 years of age, the TVR (television ratings) drop is around 58% and much higher than the average viewership decline of around 30-35%,” said Srivastava. “We are in discussions with Star Sports to provide additional FCT (free commercial time) on live matches so that the overall reach numbers and commitments that were made can be met.”, he told Financial Express.
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IPL Media Rights Tender: IPL Ratings falling, Sony Network executive says ‘BCCI needs Reality Check’
IPL Media Rights Tender – IPL Rights Base Price Questioned? One of the big contender for the IPL Media Rights for the next cycle, Sony Pictures Network (SPN) has now also started hammering BCCI on the RATINGS Fall.
Sony has also questioned the ‘steep’ base price asked by the BCCI for the IPL Rights when the ratings are continuously falling.
According to SPN’s lead executive, the BCCI needs to be realistic about the BASE PRICE. The executive in a interview to ET said the ratings for IPL is down & their needs to be a REALITY CHECK by the BCCI:
“It’s a very aggressive reserve price and there has to be a reality check. TV viewership of IPL has dropped by over 34% and at a time when the rights are coming up for renewal,” NP Singh, managing director and CEO of Sony Pictures Networks India (SPN)
So will Sony still bid for IPL Rights?
“The outlay expected, given the reserve price, is very high and we will have to factor in the expected growth of the market as well as possible economic and other risks that the market may see in the next five years,” he said. “So, we will weigh everything before we decide on what to do. ”
IPL Media Rights Tender – Will the steep base price dissuade takers?
- Bundle A – Indian Sub Continent Broadcast: Base price in this category is Rs 49 crore per game. Overall 74 Games base price would be Rs 18,130 crore for five years.
- Bundle B – Digital rights Indian Sub-Continent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
- Bundle C: Non Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated for five years, the price of this bundle is Rs 1440 crore. This 18 Games in this package will be – Opening Match, 4 Playoff matches & 13 Evening Double Header matches
- Bundle D: Rest of the World Rights (Outside Sub-Continent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.
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