IPL 2022 TV Ratings slide further in 2nd week, Advertisers very concerned


IPL 2022 TV Ratings – IPL 2022 LIVE Broadcast: The IPL 2022 slide in ratings continued for 2nd week in running. The 1st week of IPL LIVE Broadcast ratings saw 33% drop. In the 2nd week, the IPL Ratings have witnessed 28% drop vis a vis last year. Some of the IPL Advertisers are unhappy and concerned about the ON-AIR performance of IPL 2022: Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN

“This wasn’t expected. The IPL Ratings are below-par. The ratings have never fallen this much. It’s almost 20-30% down and just imagine we have paid 25% more than last rates. We have already reached out to Star Sports for a solution”, informed a top ON-AIR advertiser on IPL 2022.

InsideSport also reached out to both BCCI & Disney Star Sports Network for their take on the fall in ratings but did not get any reply.

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IPL 2022 TV Ratings: IPL Rating slide continues for 2nd Week, Advertisers ‘extremely unhappy & concerned’ with IPL Performance

IPL 2022 LIVE Broadcast – IPL Ratings SLIDE 2ND WEEK: The opening 2 weeks ratings also failed on anothe perimeter. Normally opening weeks of IPL always makes the IPL Broadcaster No. 1 Channel on BARC Charts.

But in the Week 13 & 14, Star Sports Network has fallen to No. 3 Spot. Sun TV is at No. 1 position, while MAA TV on No. 2.

In HSM (Hindi Speaking Market), Star Sports 1 stayed at No. 1 position – while in markets of Delhi it is at No. 3 and Maharashtra at No. 2.

The IPL always deliver BUMPER-RATINGS in the opening week. But for the first time RATINGS were also dropped in the 1st week as well.

According to BARC Data: Week 13: Saturday, 26th March 2022 to Friday, 1st April 2022

  • First eight matches of the IPL 2022 scored a TVR of 2.52. 
  • In comparison, TVR for the opening week in IPL 2021 was 3.75. This clearly means ratings for the opening week has fallen by 33%.
  • Ratings for IPL 2020 was 3.85 TVR for the opening week.
  • Not only the Ratings but the overall reach of the first week has also dropped. 
  • The opening weekend reach has almost dropped by 14% to 229.06 million.
  • VIS a VIA last year the reach for the opening week was 267.7.

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IPL 2022 TV Ratings: IPL Rating slide continues for 2nd Week, Advertisers ‘extremely unhappy & concerned’ with IPL Performance

IPL 2022 TV Ratings: Drop in Ratings, will it impact IPL Media Rights Auction dynamics?

IPL Media Rights Tender – 5 Companies Buy IPL Media Tenders: The fight for the IPL Media Rights for 2023-27 will take place on June 12th. The ratings will surely be closely monitored by the bidders – but for now it is unlikely to have much impact on the values of rights.

Meanwhile according to available information 5 serious players have already bought the tender doucments. Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony have already bought the tender documents within the first week of BCCI releasing it.

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The name of all the companies who have bought the tenders were already doing the rounds. The information coming in from the BCCI sources is that another big tech giant is in talks with the BCCI and is likely to buy the Tender document sometime this week.

  • The deadline to purchase the ITT ends on May 10
  • The potential bidder will then have next four weeks to seek clarifications
  • June 12th will be the LIKELY Date for E-Auction

Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN



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