IPL Media Rights Tender, Apple Picks IPL Tender joins race to bid for RIGHTS


IPL Media Rights Tender – Apple Picks IPL Tender: Another global tech giant has picked the IPL Media Rights Tender. The world’s most profitable company Apple has bought the ITT document for media rights of IPL 2023-27 cycle. InsideSport has learnt that Apple India office has picked the ITT document but is yet to decide whether they will participate in the tender or not: Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN

Apple into SPORTS RIGHTS – Apple Picks IPL Tender: Will Apple bid for IPL Rights?

  • It is being widely reported in US Media that Apple is ready to spend billions on LIVE Sports content. It is also reported that Apple is in discussion with NFL, NASCAR & NBA to acquire the rights packages.
  • Apple has already acquired rights to a Friday-night package of Major League Baseball games, extending Silicon Valley’s reach into the world of sports. Under terms of the new pact, Apple will have exclusive rights to telecast two “Friday Night Baseball” games each week — totaling about 50 per year
  • InsideSport reached to Apple’s EXECUTIVES in India to check their seriousness on bidding for IPL Rights. But did not get any replies.

IPL MEDIA Rights Tender: Key Timelines

  • The deadline to purchase the ITT ends on May 10
  • The potential bidders have already seeking clarifications on the TENDER
  • June 12th is be the LIKELY Date for E-Auction

IPL Media Rights Tender RACE to get more competitive, Reliance Viacom 18 getting 13,500 Crore WAR CHEST from Murdoch backed LUPA

IPL Media Rights Tender: Sony Network’s BIG THUMBS DOWN to steep Base Price of IPL Media Rights, Executive says ‘Need Reality Check’

IPL 2022 TV Ratings: Absolute mayhem for IPL 2022 LIVE Broadcast ratings, viewership for WEEK-4 fall by 35%, Star Sports down to NO. 4th

IPL Media Rights Tender: Last date to buy tender ends on Tuesday, Tech giant APPLE picks the ITT Document: Check LATEST UPDATES

IPL Media Rights Tender – Who all are in fray? Up till now 9-10 parties have picked the ITT Documents. This includes the likes of incumbent Disney Star Network, Sony Picutures Network, Reliance Viacom 18, Amazon Prime, Sporta Technologies Pvt Ltd (Dream 11 FanCode), Zee Entertainment Network.

Other than the regular hopefuls, the likes

Sky Sports of UK and Supersport of South Africa have picked the ITT document but will only bid for their respective territories (Rest of World). 


  • Bundle A – Indian Sub Continent Broadcast: Base price in this category is Rs 49 crore per game. Overall 74 Games base price would be Rs 18,130 crore for five years.
  • Bundle B – Digital rights Indian Sub-Continent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
  • Bundle C: Non Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated for five years, the price of this bundle is Rs 1440 crore. This 18 Games in this package will be – Opening Match, 4 Playoff matches & 13 Evening Double Header matches
  • Bundle D: Rest of the World Rights (Outside Sub-Continent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.

IPL Media Rights Tender: IPL Ratings falling, Sony Network executive says ‘BCCI needs Reality Check’

IPL Media Rights Tender – IPL Rights Base Price Questioned? One of the big contender for the IPL Media Rights for the next cycle, Sony Pictures Network (SPN) has now started hammering BCCI on the fall in the RATINGS for IPL 2022.

Sony has questioned the ‘steep’ base price asked by the BCCI for the IPL Rights when the ratings are continuously falling. 

“It’s a very aggressive reserve price and there has to be a reality check. TV viewership of IPL has dropped by over 34% and at a time when the rights are coming up for renewal,” NP Singh, managing director and CEO of Sony Pictures Networks India (SPN)

So will Sony still bid for IPL Rights?

“The outlay expected, given the reserve price, is very high and we will have to factor in the expected growth of the market as well as possible economic and other risks that the market may see in the next five years,” he said. “So, we will weigh everything before we decide on what to do. ”

IPL 2022 Points Table / IPL 2022 Orange Cap / IPL 2022 Purple Cap / IPL 2022 Full Schedule / IPL 2022 Most FOURS / IPL 2022 Most SIXES / TATA IPL 2022 Full Results & Highlights

IPL Rights Base Price – What is Putting off SONY? The tendering of the rights will be done via a e-auction module. The board has increased the BASE-PRICE by almost 100% and that is the main area of concern for one of the biggest broadcast house of the country.

The last cycle of rights were sold at 16,347.5. BCCI has doubled the base price to 32,890 crore this time.

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IPL Media Rights Tender: Sony Network’s BIG THUMBS DOWN to steep Base Price of IPL Media Rights, Executive says ‘Need Reality Check’

IPL Media Rights Tender – What is Putting off SONY? REASON 2

The splitting of digital rights hasn’t gone down well with the broadcaster. The 18 matches in the Digital Rights Package are NON-EXCLUSIVE & that is another concern area according to NP Singh.

“We would have preferred exclusivity of linear and digital both, without these non-exclusive 18 games,” Singh told ET.

Follow IPL 2022 LIVE Updates & IPL Media Rights Tender LIVE Updates with InsideSport.IN



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