IPL Media Rights tender coming next week, digital rights to go SKY-HIGH


IPL Media Rights Tender – IPL Rights E-Auction: After much delay, the IPL media rights tender will be released next week. The tender process as per the BCCI will be completed in 45-60 Days period. As reported earlier, the BCCI has decided to conduct an e-auction for the IPL Media Rights. The key development though is that as per a internal valuation, BCCI feels that the IPL Digital Rights value this time will match IPL Broadcast Rights values: Follow IPL 2022 LIVE Updates with InsideSport.IN

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IPL Media Rights Tender coming out next week, BCCI expects IPL Digital Rights value to match IPL LIVE broadcast package commercials

IPL Rights E-Auction – IPL Media Rights Expectations – InsideSport has learnt that the BCCI has created a internal report on the valuation for IPL Rights Cycle 2023-27. As per the report prepared by KPMG, the IPL Digital Rights package this time will fetch almost 500%-600% of the last cycle.

The highest BIDS for the Digital Rights package in 2018 was by Facebook. The social media giant had bidded 3,900 Crore for 5 years of Rights. Airtel was the next highest bidder for the category at 3280 Cr followed by Reliance JIO.

The incumbent Star Sports bidded only 1443 Cr for the DIGITAL Rights last time. They still managed to acquire the rights on account of highest overall number (broadcast + digital and other categories).

InsideSport has learnt that the BCCI internal valuation report has pegged the DIGITAL RIGHTS value very high this time. The report suggests that DIGITAL RIGHTS alone should fetch more than 15,000-16,000 Crore this time. 

This is 500% more than the last CYCLE values.

IPL Media Rights
IPL Media Rights Tender: BID Summary for 2018 to 2022 IPL Media Rights

“Technology has changed since the last bid. Digital and OTT subsciption is a big play now. Each and every player in the market knows that IPL Rights can drive anyone’s subscription. We feel the values to be really high this time. It can go 5-6 times. We are sure multiple parties will be interested in the package”, informed the top BCCI official to InsideSport.

IPL Media Rights Tender coming out next week, BCCI expects IPL Digital Rights value to match IPL LIVE broadcast package commercials

IPL LIVE Streaming Rights vs IPL Broadcasting Rights: It is worth noting that in the ONGOING cycle of rights, Star Sports won the 5 years package for 16,347.5 Crore.

  • Insiders in BCCI feels Overall Bid should be more than 45,000 CR – which is 3 times the last overall bid.
  • BCCI feels Digital rights should fetch minimum 5 times of the LAST values i.e in the range of 15 to 16,000 CR
  • Broadcast Rights should go up minimum by 2.5 times

BCCI is not only expected to strike rich on the forthcoming IPL MEDIA Rights tender but have already making BIG-RECORDS this year of IPL.

IPL 2022 SponsorsBCCI IPL Sponsorship Revenues, BCCI to earn 1000 Crore: The BCCI this year will earn little over 1000 Crores from the Indian Premier League (IPL 2022) central sponsorships this year. This will be record sponsorship revenue generated by BCCI till date in 15 seasons of IPL. BCCI this year has signed new title sponsor in form of TATA & also two new associate sponsors: Follow TATA IPL 2022 LIVE Updates with InsideSport.IN

IPL Media Rights Tender: Broadcasters ‘shot down’ BCCI’s idea of packaging IPL media tender like English Premier League rights package

Follow IPL 2022 LIVE Updates & IPL MEDIA Rights Tender Updates with InsideSport.IN

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