The Ten Hag effect! Man United season ticket holders rush to renew as Dutch coach starts work at Old Trafford, with apologetic office staff forced to ring around new hospitality customers to say their posh seats are no longer available
- Erik ten Hag was officially unveiled as Man United’s new manager this week
- The arrival of the Dutch coach has sparked plenty of excitement among fans
- The club has been left stunned by the number of season ticket holders renewing
- And ticket office staff spent all of Tuesday calling hospitality customers
- Many expensive seats at Old Trafford have been retained, leading to relocations
Manchester United have been left stunned by the Erik ten Hag effect – with non-renewals of season tickets at their lowest levels for years.
Insiders say that fans have rushed to renew on the back of the appointment of the Dutchman, leaving many on waiting lists disappointed.
Indeed, Old Trafford ticket office staff had to spend all day on Tuesday calling those who had shelled out thousands for posh seats and hospitality only to tell them that the packages they had paid deposits for were no longer available.
The arrival of Erik ten Hag has created a wave of excitement among Manchester United fans
Old Trafford will be packed next season with most season ticket holders choosing to renew
Prospective new punters were told that the club had oversubscribed, having overestimated the number of existing customers they thought would not renew their deals following a thoroughly depressing season which saw the underperforming powerhouse finish sixth, with a goal difference of zero.
It is thought that Ten Hag’s arrival has prompted a rethink across the board, including among many who were expected to ditch their prawn sandwich passes.
That’s despite a dreadful season for United on the pitch as they finished sixth in the league
As a result an unspecified number of new customers were told they would have to relocate, having already paid thousands to watch the club next year.
Those affected were advised that they could either downgrade to seats with no free bar, or pay an extra £2,500 (per person) to upgrade to a more exclusive package.