Premier League ‘lines up £30m-a-year digital tokens deal with Sorare’


Premier League ‘lining up £30m-per-year deal with Sorare to sell digital tokens of players such as Erling Haaland and Harry Kane to fans’… with ‘talks to be held with top-flight clubs on Friday to discuss the proposal’

  • The top-flight will meet with clubs to discuss the potential deal with Sorare
  • A deal with the Paris-based NFT start-up could be announced in a few weeks
  • It will focus on static images of Premier League players which fans can own 

The Premier League is reportedly lining up a £30million-a-year deal to sell digital tokens to fans.

As reported by Sky News, the proposed lucrative multi-year deal is to be discussed with the 20 teams that make up the top flight on Friday.

The deal with the Paris-based NFT start-up could be announced within a matter of weeks.

The Premier League is lining up a £30million-per-year deal to sell digital tokens to fans

The top-flight will meet with the 20 Premier League clubs to discuss the proposals on Friday

The top-flight will meet with the 20 Premier League clubs to discuss the proposals on Friday

It’s said that it will focus on static images of Premier League players, such as Manchester City superstar Erling Haaland and England captain Harry Kane.

This would enable fans to ‘own’ an image of a famous artwork or sporting highlight. 

Sky claim they have been told that it would replace an agreement with ConsenSys, that was on the verge of being signed earlier this year.  

A Premier League club executive has claimed that the deal with Sorare was more lucrative than ConsenSys, who tried to negotiate at a lower price following a decline in NFT valuations. 

The deal will focus on static images of Premier League stars including Harry Kane

Fans would 'own' an image of a famous artwork or sporting highlight

The deal will focus on static images of Premier League stars including Harry Kane and Erling Haaland

NFTS (non-fungible tokens) are cryptographic tokens that exist on a blockchain and cannt be replicated, and can represent real world items like artwork and real estate.

French start-up Sorare is backed by one of the biggest players from the country in Paris Saint-Germain superstar Kylian Mbappe.

It’s also backed by Japanese tech investor SoftBank, and was valued at more than $4billion in a fundraising last year. 

The Paris-based start-up is backed by Paris Saint-Germain superstar Kylian Mbappe

The Paris-based start-up is backed by Paris Saint-Germain superstar Kylian Mbappe

Plans for the Premier League to go ahead with an NFT collection has faced it’s difficulties due to the volatile market.

The likes of Michael Owen, John Terry and Ashley Cole have all gone into the NFT market since its rise in popularity. 

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