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June marks the start of LGBTQ Pride Month, and along with the parades and parties come countless products in kaleidoscopic hues. Brands and retailers are amping up their messaging of inclusivity, charity and sense of purpose with their Pride collections.
Here, we’ve rounded up companies that have Pride-themed gear, including sneakers, apparel, accessories and more, with charitable components that support causes that impact LGBTQ people. Check back for updates.
Adidas collaborated with Australian queer artist Kris Andrew Small on a Pride collection inspired by the activists of the Stonewall Uprising in 1969. The collection features footwear, apparel and accessories available on Adidas.com.
How it supports the LGBTQ community: Adidas partnered with Athlete Ally, which is focused on ending homophobia and transphobia in sport; and Stonewall UK, which has spent the last 30 years positively transforming the lives of many in the LGBTQIA+ community.
Ami Paris has partnered with British Olympic diving champion Tom Daley on an exclusive collaboration in celebration of Pride Month. The brand is offering two one-of-a-kind sweaters knit by Daley — an Ami de Coeur Rainbow Jumper featuring the brand’s logo and a Cropped Cable Jumper, the latter of which is based on an AMI runway piece. While the Ami de Coeur Rainbow Jumper will be auctioned off online starting Saturday on Drouot.com (the minimum bid is 750 euros), the Cropped Cable Jumper will be sold online as NFT packages for eight hours on June 18, from 9 a.m. to 5 p.m. CET. Each is priced at 0.12 Ethereum, a cryptocurrency, which translates to about 300 euros.
How it supports the LGBTQ community: 100% of the proceeds will be donated to Kaleidoscope Trust, a charity selected by Tom Daley. UK-based charity Kaleidoscope Trust was established in 2011 and focuses on fighting for the human rights of LGBT+ people across the Commonwealth.
Chaco Footwear is partnering up with Brave Tails for their 2022 Pride collection. The collection will feature rainbow slides and strappy sandals for men, women and children which will retail for $60-$110 and are available on the website.
How it supports the LGBTQIA+ Community: Chaco Footwear is working with and donating to Brave Trails, a non-profit organization that helps young people in the LGBTQIA+ community. The organization offers leadership summer camps, mental health services and year-round leadership programming.
Cole Haan has released a new Pride collection to support the LGBTQIA+ community, available now until June 30. The collection features five of the brand’s signature slide and sneaker styles, including the Generation ZERØGRAND II and GrandPrø Rally Canvas Court sneakers. These are reimagined with colorways and detailing unique to the 2022 Pride season — including “Love” lettering, multicolored stripes and leopard prints. Available in both men’s and women’s sizes, the line was designed by womens’ footwear VP Jimmy Chan inspired by celebrating pride in oneself and living an authentic life. The $80-$160 is currently available in Cole Haan stores, as well as the brand’s website.
How it supports the LGBTQ community: The brand is donating $25,000 to The Trevor Project to prevent suicide and form crisis interventions for LGBTQIA+-identifying or questioning youth.
This season, Converse is shining a light on the LGBTQIA+ community’s “chosen families: allies and others met on individuals’ journeys to acceptance. The sneaker brand has partnered with over 50 international young creatives for a new campaign, “Found Family,” which aims to share LGBTQIA+ support and love by telling each person’s story through mediums like art, photographs and letters in a digital gallery on Converse’s website — plus photography by artist Richie Shazam. Its accompanying collection features quilting, graphics and a gradient rainbow bandana print to represent diversity across apparel, headwear and the label’s numerous iconic shoe styles, including the Chuck 70, Chuck Taylor All Star, All Star Slide and One Star. Currently, customizable Chuck Taylor All Star High, Low, and Platform silhouettes are also available on the brand’s Converse By You platform, where shoppers can personalize the styles’ patches, plates and laces inspired by various LGBTQIA+ community flags. The remaining line will launch in the beginning of June.
How it supports the LGBTQ community: Through annual grants, Converse is also supporting the work of community partners in creating safe spaces for LGBTQIA+ and gender-expansive youth to be their true selves. Those community partners in North America include the It Gets Better Project, Skate Like A Girl’s Inclusivity Cooperative, The Theater Offensive, The Ali Forney Center, BAGLY, Out MetroWest and Las Fotos Project.
COS just dropped “Love For All,” a limited-edition collection featuring three unique designs made in collaboration with creators from the LGBTQIA+ community: performance poet, trans-visibility campaigner, and model Kai-Isaiah Jamal, artist, and creative director Zipeng Zhu, and musician and award-winning actor SOKO. Prices range from $59 to $89.
How it supports the LGBTQ community: 100% of the collection’s profits will go to support charities that champion human rights. For each “Love For All” garment sold, $47 will be donated back to The Trevor Project, with a minimum commitment of $50,000.
Crocs is celebrating Pride Month with all-new Jibbitz charms that inspire love and inclusivity. The Love is Love pack includes 13 charms and retails at $30 while the Transgender Visibility 5-pack is $20.
How it supports the LGBTQ community: Crocs has donated to GLAAD, the leading media advocacy organization working to accelerate LGBTQ acceptance.
Dearfoams and drag performer Nina West teamed up on a comfy slipper collection that represents freedom and self-expression. The lineup includes: Unisex Nina West Cozy Classic Clog, Color Block Genuine Shearling Slingback, Glitter Scuff, Furry Closed Back and Alpine Brixen Bootie. Prices range from $36-$85 on Dearfoams.com.
How it supports the LGBTQ community: Dearfoams donated to the Nina West Foundation, a platform to lift and support LGBTQ+ organizations, which has raised over $2 million for local and national charities.
This year, Dr. Martens launched a limited-edition 1461 For Pride Smooth Leather Oxford Shoe. Retailing for $120, it features a white canvas and is embossed with a Pride flag on the heel.
How it supports the LGBTQ community: In addition to a year-long partnership with The Trevor Project, the brand is contributing a $200,000 commitment.
Guess watches is celebrating Pride with their #MomentofPride campaign. The collection includes three rainbow-clad styles with colorful details on the strap and dial. All styles can be found on the Guess website.
How it supports the LGBTQIA+ Community: Guess will be donating $25,000 to The Trevor Project which will be allocated to serving the 24/7 crisis service as well as the scale counselor training.
Happy Socks is teaming up with The Phluid Project for the third time on a colorful Pride collaboration. The collection includes six new designs all of which feature the Progress Flag design.
How it supports the LGBTQIA+ Community: The two brands will donate 10% of net sales of the products sold year round to The Phluid Phoundation which is a non profit that directs funds to the most at risk in the LGBTQIA+ community. The Phluid Phoundation focuses on BIPOC organizations that serve the transgender community and homeless queer youth.
Hush Puppies is teaming up with the founder of Free Mom Hugs, Sara Cunningham this Pride month. They will be releasing a co-designed shoe, the Charlie Pride Sneaker, in celebration of the LGBTQIA+ community. The shoe stands for inclusivity as it showcases the entire LGBTQIA+ flag instead of just the classic rainbow.
How it supports the LGBTQIA+ Community: All proceeds from the Charlie Pride Sneaker will be donated to Free Mom Hugs, an organization that empowers the LGBTQIA+ community through visibility, education and conversations. Free Mom Hugs is made up of parents and allies who are working toward full affirmation and equality for all.
Kate Spade’s new “Celebrate with Pride” campaign offers a collection known as the 2022 Rainbow Assortment, which includes a large tote, a sweatshirt, and an array of jewelry that retails between $48 and $278 and is available now.
How it supports the LGBTQIA+ Community: The brand will donate 10% of net profits from the 2022 Rainbow collection directly to The Trevor Project.
Kohl’s is continuing its LGBTQIA+ community support with a new ph by Phluid clothing collection, in partnership with LGBTQIA+-owned genderless brand The Phluid Project. The line aims to celebrate authenticity and self-affirmation for people of all genders, races, abilities and sizes, festooned with colorful graphic prints like “Lead With Love” and “Ask Me My Pronouns.” It’s also affordable, with the range’s hoodies, T-shirts, crop and tank tops retailing from $14 to $35. Kohl’s is also promoting new Pride-themed shoes, accessories and more from brands including Vans and Sonoma Goods.
How it supports the LGBTQ community: In addition to launching its Ph by Phluid line, Kohl’s is donating $100,000 to LGBTQIA+ youth crisis support organization The Trevor Project.
Koolaburra by Ugg
Koolaburra by Ugg has released a rainbow, pastel-hued collection in celebration of Pride month. The brand is bringing the collection to life alongside activist, Vanessa Alvarez, who is this month’s Koolaburra Best Friend Forever which is a series highlighting inspiring individuals from the Koola community. Alvarez’s content reflects her avid passion for supporting the LGBTQ+ community and raising her kids in an interracial and embracing environment, with the goal of normalizing families like theirs.
How it supports the LGBTQIA+ Community: Koolaburra by Ugg will be donating $25 for every Pastel colored style sold on Koolaburra.com to Family Equality. Family Equality is a national nonprofit working to advance legal and lived equality for LGBTQ families.
Boston-based athletic training brand NOBULL just announced a new Pride Art Work Collection. The new line includes apparel, and accessories featuring artwork made by athletes from the OUT Foundation, who created the art using fitness equipment like medicine balls at NOBULL’s Miami store earlier this year. Prices range from $14 to $199.
How it supports the LGBTQIA+ Community: 100% of net proceeds, up to $200,000, from the collection will benefit the OUT Foundation.
Nordstrom will be spotlighting brands that support the LGBTQIA+ community throughout June. That includes Converse, Bombas, Coach, Dr. Martens, Toms, Ugg, Vans and more. This year, their Pride campaign features Playground Kiki, a Seattle-based LGBTQ2S+ organization founded to build community for BIPOC youth and grow the Pacific Northwest ballroom scene. Additionally, Nordstrom’s BP. Be Proud collection, helmed by a queer designer, features a range of silhouettes for people of all gender expressions with sizes ranging from XXS – 4X. Prices range from $25 – $59.
How it supports the LGBTQIA+ Community: Nordstrom donated to organizations like Lambda Legal and Equality Florida, which help to give aid to youth and families. The retail giant is also giving back to non-profit organizations including the Human Rights Campaign, Trans Lifeline and The Hetrick-Martin Institute (HMI), which serves LGBTQIA+ youth between the ages of 13 and 24 years old with homeless youth services, job training, HIV testing and connection to care, academic enrichment and more
Pura Vida has released their Pride collection which features rainbow-clad accessories, apparel and stickers.
How it supports the LGBTQIA+ Community: Pura Vida will donate 5% of proceeds to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people, with a minimum donation of $25,000.
Rue 21 has partnered with suicide prevention and crisis intervention organization The Trevor Project for its #Say Gay Pride 2022 campaign. On May 18, The brand launched a gender-neutral clothing collection that includes accessories, shorts, screen tees and underwear. They will release two returning fragrances “Unity Love” and “Unity Strong” as a part of the campaign. The collection is available in stores and online and prices range from $3.99 to $32.99.
How it supports the LGBTQIA+ community: Rue 21 will donate to The Trevor Project to help them expand their free 24/7 crisis support services.
Saks OFF 5th
Saks OFF 5th teamed up with The Phluid Project on a gender-neutral capsule collection and 100% of net proceeds from the sales will go to The Phluid Foundation to ensure safe spaces for members of the LGBTQIA+ community who are most in need.
How it supports the LGBTQIA+ community: The money will benefit multiple charities including The Marsha P. Johnson Institute, The Ali Forney Center, Black Trans Femmes in the Arts Collective, For the Gworls and The Hetrick-Martin Institute.
Sanuk follows up from its debut all-gender footwear collection for a second act. In collaboration with Pacific Pride Foundation, the Pride line includes two all-gender styles: the Sling ST Pride sandal ($60-$65) and the Pridewalk Surfer ($45), a lightweight sidewalk surfer.
How it supports the LGBTQ community: Proceeds go directly to Pacific Pride Foundation, the largest LGBTQ+ center between Los Angeles and San Francisco, for educational programs, counseling services, LGBTQ+ competency training, community events, advocacy efforts and more.
Skagen is celebrating Pride with a limited edition collection. Inspired by the new Pride and Transgender flags the pinnacle piece in the collection is the Limited-Edition Grenen 37mm watch. The collection also includes an interchangeable watch strap, and beaded bracelet all boasting rainbow hues.
How it supports the LGBTQIA+ Community: Skagen will be donating 100% of proceeds from the Pride collection to Interpride to support their mission of promoting LGBTQIA+ on an international level and create collaboration among Pride organizations.
Spencer’s is teaming up with the ACLU for their 2022 Pride collection. The assortment features screen-printed and rainbow-colored attire including skirts, tees, tanks, jerseys and shorts as well as buttons, flags, masks and jewelry all of which can be found on the Spencer’s website.
How it supports the LGBTQIA+ Community: Spencer’s and the ACLU aim to raise awareness and funds to fight for LGBTQIA+ rights through a round-up program that raised over $350,000. Spencer’s will also match up to $50,000 in donations for 2022.
For Pride Month, Vans tapped three artists to create a collection that celebrates their individuality: Ashley Lukashevsky, Kaitlin Chan and Sarah Lurosso. The Classic Slip-On and Authentic silhouettes join apparel and accessories within the collaboration. The collection is available on Vans.com.
How it supports the LGBTQ community: Vans is donating a total of $200,000 from the Checkerboard Fund at Tides Foundation to three organizations committed to advocating for and providing the space, access and community needed to uplift the voices of the LGBTQ+ community.
Ugg has teamed up with the Trevor Project for its “Feel Heard” campaign ahead of Pride month. The collection includes pride-inspired rainbow-colored fluffy slides. The Pride collection also features apparel such as rainbow-inspired oversized tees, sequin jackets, bralettes, shorts and a cropped hoodie. Accessories include a cross-body bag, rainbow bag and socks.
How it supports the LGBTQIA+ Community: Ugg celebrated the launch with a $125,000 donation to The Trevor Project to help grow the organization’s 24/7 crisis service and expand its suicide prevention programs.